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Don’t have a business blog? Here’s why you need one.

Dont-have-a-business-blog

If you’re not on the online blogging bandwagon, you’re at a great loss. Most of your competitors are probably reaping the sweet rewards of the convenient online platforms. Here are a few statistics I found on HubSpot – and they’re just about blogging.

  • Small businesses, more often than not, see the biggest gains in traffic when they post more blog articles.
  • Companies that blog 15 or more times every month get a whooping 5 times more traffic than those who don’t blog at all.
  • Business to business companies generate 70% more leads by blogging just 1 to 2 times per month than those who don’t blog at all.

So, while you may think a blog is an unnecessary addition to your website, there are millions of businesses all around the world that are using this amazing online power tool.

I came across Mailguard, an Australian based cloud security provider that provides information about phishing scams as well as demonstrates the company’s skills and abilities in their blog. Not only does the blog display useful, relevant content that their audience actually wants to read, but it also showcases the company’s skills and knowledge. This has helped them grow an interested audience and larger customer base. If you’re wanting to reap the same rewards, invest in a business blog today.

Here are the main benefits of having a business blog.

Drive more traffic to your website

No matter what the purpose of your website is, you need to direct traffic to it. This is how a business blog can increase your website traffic:

  • Posting blogs to various social media platforms and sending blogs to a newsletter database give people a quick portal to your website.
  • Also, every time you add a blog post, you have another indexed page on your website, which is another opportunity for you to show up on Google or other search engines.

Educate your audience

When it comes to writing niche blogs, there are people in your company with a wealth of knowledge that you can get to help generate content. Educating your audience about your products and services will increase their trust for your brand, making them more eager to follow your sales processes.

Convert leads

With more traffic coming through to your website, more leads are bound to convert. Plus, you can guide your audience through purchasing processes and build trust with them through your blog so that by the time they go to your website, they are ready to convert.

Improve trust with your brand

Like mentioned before, Mailguard demonstrated their industry knowledge and skills in their blog. Their blogging strategy helped them establish themselves as leaders in their industry. So, the best topics to post about are ones that resonate with your knowledge and your ideal audience.

Boost your SEO

You should aim to rank above your competitors for keywords relevant to your website on search engines. New, fresh content is a great SEO booster, especially if you have a proper content strategy that incorporates trending, relevant topics and important keywords and keyword phrasing. Keywords help your ideal target market find your website online. An SEO copywriter knows how to write professional copy that Google “approves of”. Following the best SEO practices is the best way to ensure your website ranks for keywords relevant to your products and services.

Do you have a Blog?
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LifestyleSABESTSmart LivingTools for successTrends

What’s the buzz about Apple’s new iPhones?

iphone-x-and-iphone-8

On the 12 September 2017, Apple presented three new iPhone models at their event at the Steve Jobs Theatre.  The release of these iPhones is a big leap forward for Apple.

Tim Cook proudly announced the new premium iPhone X, iPhone 8 and iPhone 8 Plus. He mentioned that the launching of the iPhone X “will set the path for technology for the next decade.”

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BusinessTools for success

How will SA’s “junk status” affect you?

effects-of-sa-junk-status

“Breaking News: South Africa has been downgraded to Junk Status.” A few months ago, this news blew up on every news channel. Standard and Poor’s (S&P’s) downgraded South Africa’s credit rating to junk status. This devastating downgrade, however, was not an abrupt downfall, but rather a slow slide, mainly as a result of the country’s failure to recover from the 2008 financial crisis.

By 2000, South Africa had secured its investment grading, which it maintained for 17 years. But the slow decay into junk status has threatened our standard of living.

The question most South Africans are asking is, how will junk status affect our economy? In practical terms, when an individual has a bad credit record, it’s more difficult for them to get a loan and, when they do get credit, they have to pay higher interest rates. Now, the same thing happens when the South African government tries to borrow money: less money is available for them to borrow and the interest rate on any money they borrow is higher. So while the government scratches for money to meet debt repayments, healthcare, housing and education funding will be taking the backseat.

Investors are quick to jump ship in troubling waters. Fearing that South African’s economic growth rate would take a hit, investors sold out of  government bonds and the JSE, resulting in the fall of value of shares and bonds, affecting how much pension funds are worth.

Obviously, following the weakening of the rand, the price of imports, like food and petrol, have already started rising, putting major pressure on household finances. In future, higher inflation rates will lead to mortgages, car payments and other such debt increasing.

Then, most South Africans are also wondering, how will junk status affect businesses and employees? With fewer job opportunities, fewer salary increases and less consumer spending, the cycle of business in South Africa will definitely take a huge hit; however, with hard work and dedication, you can still thrive during the difficult times to come.

So, although things seem pretty bleak for South Africans, there are ways that can help you survive the crisis:

  1. Pay off your debt as quickly as possible, starting with the debt that has the highest interest rate.
  2. As soon as you’ve finished paying off your debt, save as much money as you can.
  3. Stop wasting money and only spend money when necessary.
  4. Supplement your salary with a passive income, whether it be a small home business or offering freelancing services to others.
  5. If you’re renting, don’t live in a house that’s bigger than what you need.

If you are battling to deal with debt, contact Debt Rescue, SA’s best debt counselling and debt review company.

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BusinessTools for success

Deskercises for toning up at work!

Deskercises-for-toning-up-at-work

So, we posted an article about the negative effects of office jobs. If you read that blog post, you’ll know that sitting for long periods of time has been compared to smoking by various doctors.

We’d like to show you exercises you can do at your desks deskercises – that will prevent weight gain, diseases and all the other negative effects of an office job.

Deskercise #1: Step it up

I don’t care if your office building has the best elevator in the entire world, you need to start using the stairs. Offer to fetch your colleagues coffee, use the furthermost bathroom from your desk or take a five-minute fresh air break a couple of times a day – just make sure you’re walking up and down the stairs as much as possible.

Deskercise #2: Become omnipresent

Need to improve your health as well as your social life? Then get off your booty and walk to your coworkers. Whether it be to catch up on the weekend gossip or discuss an email, get away from your desk every hour or two.

Be that person who always walks around the office on their phone – what better way to kill two birds with one stone than to take a call on the move?

Deskercise #3: Flex that booty

Ready to do some inconspicuous deskercises? Well, here’s one you can keep under wraps. Tone your glutes by squeezing your buttocks while you’re sitting at your desk. You can do this for 5-10 seconds at a time.

Deskercise #4: Leg raises on chair

When your boss refuses to give you a raise, take matters into your own hands. Give yourself a raise at work. This is another inconspicuous deskercises. While you’re sitting at your desk, straighten your legs and hold them up for 5 to 10 seconds. Lower your legs without letting them touch the floor. Repeat until it hurts. If it isn’t hurting, loop a laptop bag around or balance any heavy object on your ankles.

Deskercise #5: Tippie toe

Need a quick break from standing? Hop up, stand behind your chair. Using the chair for support, raise your heels up and lower them down slowly. Repeat 10 to 30 times, or until you feel the desired burn in your calves.

Deskercise #6: Tone those obliques

Do you have an office chair that swivels? If you do, this exercise is a must. Sitting upright in your chair, lift your legs off the floor and then hold the edge of the desk. Use your core muscles to swivel your chair from one side to the other while making sure your torso faces forward. Repeat 10 to 20 times.

 

Deskercise #7: Moment of Zen

Sit upright in your chair with your feet flat on the floor. Bring your palms together in front of your chest in praying position. Your elbows should be pointing outwards. Push your hands together as hard as you can for 20 seconds at a time. Repeat at least 3 times.

 

 

Deskercise #8: Moment of Zen – advanced

If you want a bit of a challenge, raise your legs into a crisscross position while in your chair. Using your chair’s armrest, lift your body off your seat. Hold yourself up for 20 seconds then release. Repeat 5 times. If this becomes boring, challenge yourself by raising yourself on your chair while it spins.

 

Have you been doing any deskercises? Share your office toning tips with us!


Want to see more deskercises? See https://greatist.com/fitness/deskercise-33-ways-exercise-work

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